About Us

THE TRUSTED BRAND SINCE 1997

Created from one woman's search for balance

ANNA’S was founded in 1997 by Max and Carol Hamilton. When Carol was told her endocrine system was shutting down and offered hormone replacement therapy, she chose a different path - one rooted in nature. Her journey led her to discover the powerful benefits of Wild Yam and Chaste Tree. What began as one woman's journey has grown into a trusted brand that has supported more than 1 million women through every stage of life.

When Carol launched ANNA’S Wild Yam Cream in 1997, women embraced it wholeheartedly. Over the years, she received thousands of handwritten testimonials from women of all ages, sharing their personal experiences and describing how the cream had supported them through hormonal changes and helped provide relief from their symptoms.

In 2020, Harmony took over ANNA’S with a vision to share the much-loved Wild Yam Cream with women around the world. With more than 30 years of experience in natural health, she was the perfect person to carry Carol’s legacy forward. ANNA’S has now supported more than one million women across over 54 countries, bringing the magic of ANNA’S Wild Yam Cream to a growing global community.

As the ANNA’S community grew, so did our desire to support women in more ways. We brought our Magnesium Bedtime Lotion to market, combining Magnesium with calming Lavender and Chamomile to create a soothing night-time ritual that helps the body unwind and prepare for restful sleep.

Today, ANNA’S is here to support women through every stage of life. We continue to hear from thousands of women who generously share their stories and experiences of feeling more supported, balanced and like themselves again.

Today, Harmony leads a passionate team of six women, united by a vision to create a world where women feel empowered, educated, supported and confident through every stage of life.

Wherever you are on your journey, we are here for you. We genuinely care about helping women better understand their bodies, find greater balance and feel their best. You will always have a place within the ANNA’S community.